Gotcha! But, people do comment on my posts, and they do definitely read it, at least it seems so. I going to start to start putting these 8 tips into practice today. User can simply have an outlook of your theme by looking at subheadings. Links have value, and if you truly appreciate a site and want to show your appreciation, link to them without the no-follow attribute. What can you do to engage your readers so they lean into your content, stay on your pages, and interact with your information? Ill touch on it again in a future post. Nice post. Thanks Pamela . My more narrative posts seem to get less interactions than my bulleted ones do. These take discipline and an unrelenting desire to make it easier for the reader to connect with you. But I dont think that style of presenting information works as well on a screen as it does on paper. The ad, 5 Ways to Cure Corns, ran in the National Inquirer for years (during the papers peak years). I just started writing more lists I like the idea of breaking up paragraphs and writing shorter posts. I know I took a thing or two from your comment. Thank you for this information it is very helpful. Learn how to transition from a chat to a call for deeper collaboration, manage calendar invites, join a meeting directly in Teams, I am trying to read user engagement by putting in occassional questions to the reader specially after a new heading. Great post Pamela, What I like about your post is you make it easy to read with bigger print, bold letters, and shorter paragraphs. Agree with you specially in bullet points which make everything clear. Breaking up content is so important. Apply for her Offer Accelerator program here. Ha! Thanks, Pamela (and/or Sonia?)! These are brilliant. We would like to show you a description here but the site wont allow us. Next time I see that I should post a link to this article. Its true that there is so much information that people view on a daily basis that it takes a different style of writing to grab and keep someones attention. Great advice! The series of posts idea is something Im trying out now. Pamela: from reading the comments, it seems that deep captions deserves a future post from you. I like to utilize CSS to design unique looking lists for different posts. Renee. Some suggest writing no less than 1500 words per article. Ive been doing this but cant seem to get any traction. Once again, thank you, Pamela. That doesnt make formatting more important. I agree with you, Gina. I need to get back to writing in this fashion. So, there are more than two paths, indeed. I think even if one were to employ even one of the suggestions (the inverted pyramid is my personal favorite), you would already get more people reading your copy in its entirety. They dont use deep captions on Copyblogger yet. I began doing this after reading the Aweber blog and noticing the layout they use. Point no. It felt really odd to do but it looks SO much better! Particularly lots of white space it takes the same words and makes them read faster.. Thats one of the most common edits I make in guest posts, to break up the existing wording into smaller sentences & shorter paragraphs. Once users get used to reading blogs in this type of short, choppy format, we expect it from the other things we read like novels. In the Paste Options, you can either choose Use Destination Theme & Link Data (L) or Keep Source Formatting & Link Data (F). Open Microsoft Powerpoint. Hey Pamela Great Article, It really makes a difference when you learn to use your H2,H3 tags in your post. It makes it easier for them to process what youre presenting to them, and makes reading on screen more comfortable. It really is quality over quantity. Pamela, Does that make sense? Once youve done that, use the following easy design techniques to make your content much more reader-friendly. This has made my day, I guess its because Im in my 60s I think everyone one is way too young, ARPANET is just a legend to most of you. Then check your analytics and see which one accomplished your goal. If youre going to share it on a web page, formatting it in this way will make it easier to read and absorb. How many of those have you sat though? Brilliant article. However, Im not sure if I understood the point you were making about using deep captions on images used in a post. Theyre usually below: that way the person sees the image, and their eyes wander down to read your caption. It sometimes pays to state a contrary position or your opponents position first, and then proceed to demolish it. I will try in my next post. Great article Pamela. A couple of minor additions . Numbers are an incredibly effective way to make a post more inviting, capture attention, and keep the reader oriented. I aways embrace the line and some times use bulleted list if there is any need. Growing readership on a new blog is not a joke, its something someone needed to take serious even before creating the blog. Funny thing is that in some ways (not the snappy sentences and short paragraphs),some of your points remind me of the old P&G (Procter & Gamble) document writing format whereby subject and sections were individually named, main conclusion of each highlighted, information listed or numbered so that the reader could zero in on what was important and peruse its content. The case resulted in financial compensations, government apology and an endowment educational funding by the BC Government in memory of a worker who committed suicide after false accusations were laid against him, and led to his dismissal. Just as you say short, others say long. I am learning so much as I read each of your articles. Youve carefully crafted each phrase. Great tips on the issue. Add some pictures or video clips to your blog. Great post Pamela! I think most of these points apply to email as well. I love the tip about using deep captions, great call, I remember originally hearing about this tip in regard to the captions in newspapers. I am going to use these tips on my company blog. And if you dont find it on the page youre visiting, you click away and look elsewhere. They usually look at the headlines and PS first. =) Oops! I do not know english very well, so I start with with advantage! Say! Get our free guide, How to Build an Audience that Builds Your Business. Feature one idea per paragraph, and keep them short three or four sentences at most. Thank you! Here you'll find the best how-to videos around, from delicious, easy-to-follow recipes to beauty and fashion tips. Thanks for the great reminders. We only suggest products weve reviewed, and in many instances also use, in order to help you make the best choices. What it does recommend is to use shorter paragraphs. What you have added is however also important to note. i think it is my biggest mistake. Right, thats what Im saying. I should probably cut my entry down eh? This is the first time Ive seen information on captions being one of the most read parts of a site -will be trying out deep captioning today! Superworm by Julia Donaldson and illustrated by Axel Scheffler Discussions about how to truly write well and with substance are rare. Very true! Our company blog is very technical, so this type of editing is really helpful for making the content more accessible. I can think of one blog that I must read. Individual subscriptions and access to Questia are no longer available. (And now Im off to add a deep caption to the image Im including on the post Im writing for my blog tomorrow, or else you all are going to bust me for not having one!). His entire career was built on writing short high interest articles for periodicals and newspapers. Ill keep trying. The huge volume of material available really does encourage, in fact demand, that readers scan rather than read. Once youve written your subheads, review them to see what readers/scanners will understand if they only read that part of your article. thanks for your guidance. As an ex English school teacher I continually fall back into the exact opposite. Im looking forward to reading more from Copyblogger. Striving after wind .. Television, by contrast, is a lean back and let it wash over me medium. It all depends on the purpose of your post. I also had a GEnie account, which is really reaching back into the mists of time. Think of talking to a friend over a drink in the bar. Great tips. Hi Pamela, great article and Ill re-tweet it as well as share it on the Facebook. The main idea of this article is to encourage you to format your text to engage readers, and captions get read. Embrace the line break. Thinking about writing a 979-word count blog post. Good luck to the rest of you! I went into detail about deep captions above, but weve had so many comments here its a little hard to find! Otherwise, when they first land on your post, they will scan, scan, scan. ha ha ha. Feature one idea per paragraph, and keep them short three or four sentences at most. Feel free to post results here and Ill see them. Whats a word count range you would recommend? Thanks for reporting your results, Craig. I cant count how many blogs and discussions I see that focus on how to pump out the volume and how to use strategies to target readers. You know theyve got to be right to attract the audience you want. Remind Hub is the best education communication platform. Those who prefer a bite at a time are happy, and those who prefer to have it all in one spot are happy (assuming are patient enough to wait for the end of the series). They look different from the rest of your text, so they provide a visual break for your reader. I agree: adding design elements helps, too. Excellent article the tip about photo captions is a new one for me. Thanks Pamela for sharing, cant agree with you more, people are more and more Impatient today, they tend to get what the need from images or even videos. That sounds like a good rule of thumb to me. Deep captions are two to three sentences long. What I have read is with a follow link the search engine will follow the link and see youve done your research if you link to an authoritative site such as Copyblogger. i liked the point that we should interlink our one post to another. This was a great read. (Go deeper.) I am a big fan of lists. I agree with your post completely. Great article! Your tips will help tremendously. Thank you these were great tips. 5 top ten, 10 tips for.. the best 3.. the most controversial 76.5 .. the sexiest 7.. ok I am starting to get the idea I think. Keep it up, though, Randy it would be weird without you. Type in your keyword and press enter to search Copyblogger.com: Your precious words. Also, those of us with longer attention spans need to ask the tough question: Am I like my buyer? Sometimes what we prefer isnt what the customer prefers. Help us with just a few more questions. Let it be duly noted that Rich Beaubien thinks I am in my twenties! If you want to cover a complex topic, consider breaking it into a series of posts. It is really interesting to know how the same content can be made more reader friendly.Ultimately that is the aim of any public post. There are few easier ways to make your content more readable. Bullet points focus our attention. Its enough to send a writer into deep depression and wipe out motivation to keep producing great content. If you turn one sentence into a paragraph, it better work. Thank you Pamela, great article. Question: Is the attraction of the caption strongest when the caption is above the image or below the image? Thanks, it will surely help me. Ill try to save my long complicated lessons for my paid products. Im very impressed with your vision. I know posting comments in a popular blog is a strategy to drive traffic to your own blog, but how that dude gets the first slot every single day is either genius or obsessively psychotic. Second, concerning external links, do you advocate using a follow or a no-follow on the link. previously i used to give external links. I think that is a great key to organizing my content. And, in fact, what you learned in English composition class might serve you well. Im not sure if I can post links here, but heres a post that is 2,269 words, and had 9 comments. Good advice for beginners and those who want/need more traffic. All of these tips are excellent and are exactly what everyone should follow when creating content online. I started my blog and seriously searching for a way to get readership when I just found this blog post. I got this tidbit from renown, direct response copywriter and marketer Ben Hart. This is an interesting article because it basically sums up how the internet is ruining our attention span. Youve discussed some amazing points on making our content attractive and readable. Love this article and thanks for sharing. This site contains affiliate links to products. To write successfully for the web, you need to forget some of what you learned in English composition class. I dont see anything wrong with editing past posts. Im beginning to think that I need to change my angle in how I approach blog post writing in order to create more unique topics. 20%! But youre right, each one is a tiny distraction, so its smart to be judicious. Obviously this is real, working advice because of all the comments! That combined with the different nature of reading which comes with surfing the web. I think the length and style of your writing depends on your audience and the user experience youre trying to provide. Will start using points 4 and 5 more often in my blog. Its good you know CSS (cascading style sheets). Its very easy just to do a mind-dump once you start writing. However I am bit doubtful about the concept of Deep captions. Im a huge fan of the bulleted list myself I use it in almost all my blog posts. thanks for the post makes a lot of sense. 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My favorite tips? Clear writing and simple, easy-to-follow formatting are a great way to stand out in all the visual noise we have to process every day. Very convincing points made Pamela. It would make a better white paper or special report delivered as a PDF, so the reader can sit down and address it start to finish. ;-D. Thats a good idea, Jack. These are very actionable tips. An editor used that term with me once years ago, and it stuck. I have nothing against long articles with no breaks: Ive been a faithful reader of the New Yorker magazine for years, for example. Another suggestion is to simply add a picture or two. The Links dialog box appears. . Id love to use these tips in some of my posted work to improve its readability. He invented many things like Blue Blocker sunglasses and was a multimillionaire entrepreneur, marketer and copywriter. But even though I appreciate the trend toward tighter sentences and very short paragraphs, I think it comes with its own set of problems. I edit the blog posts for my colleagues, and Ive been striving to employ all the tips Ive been getting from Copyblogger (which I discovered in October). Sonia may have an idea of how many words is the cut off, but I can share a low-tech designer trick you can use that might help. Thank you! Of course, you walk a bit of a tightrope here as the title is important for SEO too, behind the scenes. The United States Army (USA) is the land service branch of the United States Armed Forces.It is one of the eight U.S. uniformed services, and is designated as the Army of the United States in the U.S. Constitution. Could you clarify that a little further here? It makes sense to slow things down and space them out once you get into more complex information. Great tips! That could really help at my company blog: I used to do a lot better formatting like you suggest here with sub headings, etc. Click Break Link. Jim, this post is about readability, not article word count. If you would like to share an image feel free to pick ONE IMAGE only with a direct link to its original post. I love this article BUT the ideal post length eludes me. Im definitely looking forward to reading more articles about writing style. To write successfully for the web, you need to forget some of what you learned in English composition class.. It would be great if you could clarify the SEO aspect of it. Deep caption: Do you mean to add a short caption to an image posted in the text? Sometimes its hard to place a post that is short and sweet. Thanks for the info! The reader can quickly scan and zero in on what they think is important. I believe will change all my style. Otter.ai uses artificial intelligence to empower users with real-time transcription meeting notes that are shareable, searchable, accessible and secure. Great stuff! Keep the writing short and sweet. Fabulous tips and great reminders! Youre in search of information. Formatting your posting is fine but outline writing lacks content and has no real value in the end. External links demonstrate that youve researched the topic and want to cite other experts. I try to make my text easy to scan at all times, and this was a nice reminder on exactly how that can be done. Im glad it was helpful, Rachel. My only tip would be not to use her when talking about readers as I am sure guys read your articles as well. . Thank you and thats a relief. I really like how you lay them out so that they are easy to follow and grasp. Thanks for another great post. I like todays article. Check your formatting to turn scanners into readers) seems interesting and I have never tried this before. It is a good plan but there are many external or unknown factors also which contribute largely to traffic and visitors. But again, well said and thanks for sharing once again! ..sorry Pamela, got the answer I needed after having gone over all of the comments. Studies have shown that image captions are consistently some of the most-read copy on a page. For questions contact me using this form. The way your article is broken up could be a great deal longer (if warranted by the subject) and be easy to read/scan, regardless of its length. Still cant seem to get any comments. Google and people, like videos and images in blogs as long as theyre not too long and are relevant to your message. Rich, dont you find its harder to read in-depth on a screen? Push back from your screen a ways and squint your eyes. Videos, games and interactives covering English, maths, history, science and more! Im also learning to use more bullet points and headers to easily direct the readers. This dual readership path theory opens my mind to many new possibilities to consider when composing the documents. I remember reading a book entitled The Adweek Copywriters Handbook by Joseph Sugarman. Its a great way to keep people coming back for more, and your reader will find it easier to digest your content if they get it in portion-controlled sizes. Looking forward to the great tips and content at Big Brands. Probably the best posts are the ones where someone can scroll down and figure out exactly what your major points are by simply reading the headers. One strategy Ive seen used effectively for longer topics is having a series of blog posts AND a pdf option at the end of the series. Of course not, and nobody else is going to read them either. Theres nothing worse than seeing something that looks like a novel with paragraphs aligned together, making everything look like a HUGE blog of white and black. Im working on the smaller paragraphs. I agree with your tips. Thanks again for the post. It seems to hold the readers attention longer instead of using standard black bold text. Under the image youve added 2-3 sentences that will intrigue your viewer to keep reading you share just enough information to pique their interest. This post nicely summarises the presentation aspects of a blog post. Thankyou for the value and sharing this it has pumped me up to kick my own ass and get some new tricks put into place.
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